Data is remaking media, and understanding this allows companies to shape growth opportunities across many fronts. I‘ve approached these changes by focusing on efforts that give the best return on monetizing content. After ten years in the data business, here’s my perspective on the latest shift in media.
We’re not going to stop watching TV, consuming video, or checking Facebook anytime soon. As these practices endure, media companies must continue to support them, while also growing greater value from their digital assets. These major forces in our time—media consumption and data’s insane growth—show dramatic momentum for actionable business, and to stay relevant, media companies are embracing data-driven strategies more than ever before.