Have you tried integrating data from a 3rd party application into Salesforce to give your sales team a 360-degree view of your customers? If the answer’s yes, my guess is it most likely involved purchasing an extension of Salesforce with a 3rd party application (via the AppExchange) or by creating a custom application. But what if there’s no AppExchange listing for your particular need? Wouldn’t it be useful if you could still hook that system to your Salesforce ecosystem and benefit from seeing that additional data?
March 07, 2017